An exploration of American consumers’ preference for water cup capacity

On Amazon, a large and diverse e-commerce platform, water bottles are part of daily necessities, and their sales data show the unique trend of American consumers in capacity selection. Through in-depth analysis, we can reveal which capacity of water cup consumers prefer in the range of 150ml to 1500ml.

1. Portable and small capacity from 150ml to 400ml

Amazon sales data shows that small-capacitywater cups (150ml to 400ml) have a considerable share of the market. This is mainly because the small-capacity water cup is easy to carry and suitable for carrying around, and can meet users' daily drinking needs in office, study, fitness and other occasions. Especially for those consumers who pursue portability and lightweight, small-capacity water bottles have become the first choice.

2.Daily drinking waterwith a medium volume of 400ml to 800ml

Sales data also show that medium-capacity water bottles (400ml to 800ml) are very popular in the US market. A water cup with this capacity is more suitable for daily use. It can meet basic drinking needs without being too heavy. While pursuing practicality and comfort, consumers are more inclined to choose medium-capacity water cups.

3. Outdoor activities with large capacities from 800ml to 1500ml

For consumers who like outdoor activities, large-capacitywater bottles (800ml to 1500ml)show a strong growth trend in sales data. This water bottle has a larger capacity and is suitable for use during long-term activities such as hiking, camping, and sports. The large-capacity design not only meets consumers' needs for large amounts of drinking water during outdoor activities, but also reduces the trouble of frequent refills.

4. Market diversification trend of multiple capacity options

Overall, Amazon sales data reveal diversified demand formulti-capacity water bottles. Consumers have different preferences for water cup capacity in different scenarios. Therefore, as awater cup manufacturer or seller, providing a variety of capacity options to meet the needs of different consumers will be more conducive to product marketing and sales.

Through in-depth analysis of Amazon sales data, we have a better understanding of American consumers’ preference for water cup capacity in the range of 150ml to 1500ml, providing useful market reference for industry practitioners.