What are the differences between underwriting, guaranteeing and buying out stainless steel water cups?

Haoheng has customers every year, but it seems that there are particularly many this year. I have listened to these three words each in the past few days, and it has really stimulated me a lot. Below, we will explain the understanding of these terms through several practical cases. So what are the differences betweenstainless steel water cup underwriting, guarantee and buyout?

Customers from country M, after half a year of market analysis and product testing, required my company to authorize a sports stainless steel thermos cup to them, and they could no longer sell the same product to other customers and markets within 2 years. And agreed to purchase at least 1 million units a year. Sales volume in two years is no less than 2.2 million units. So arrogant! The editor understands that underwriting is effective, and underwriting is also based on the relative underwriting of the company's production capacity and the sales ability of the sales end.

Customers in country D are interested in another product and have decided to package the product after lengthy evaluation. The sales rights for all products under this model can only belong to them. Although it is also time-sensitive, there is no hard sales agreement in the case of a package. However, the sales end of water cups with similar functions to this one can no longer Sale. At the same time, the package requires the other party not to develop similar products and formulates a market package. The patent of the product is still owned by our company. So arrogant! The editor understands that the package is to obtain the sales and promotion rights for all products of different capacities and sizes within the specified market and time limit.

Customers in country Y are also very interested in a product that the previous two customers have chosen. Through their own sales channel surveys and based on their experience in the international market, they are full of information about the final sales volume of this product, but the other party does not Unlike the first two, which are underwritten or guaranteed, the form of buyout is adopted, that is to say, the product design, molds, product patents and other qualifications are directly purchased, and the product becomes theirs. product. And the other party put forward a number of requirements for our company, including not being able to copy this product or not being able to develop similar products within one year. This editor thinks this is the most arrogant, because the cost of doing so is also huge.

So I don’t need to explain the buyout in detail. In layman’s terms, after the customer spends money, the ownership of this product has nothing to do with us, including patent rights and production rights.